What are the Three Phases of the Strategic Marketing Process?

What are the Three Phases of the Strategic Marketing Process?

Marketing is an essential element for any successful business, and strategic marketing is the process of creating and implementing a plan to effectively reach target customers and achieve business goals. Strategic marketing involves researching the market, analyzing customer needs, and developing strategies to reach those customers. It also involves creating a long-term vision for the business and its products or services. In this article, we will discuss the definition of strategic marketing and the benefits it can bring to a business, as well as an overview of the three phases of the strategic marketing process.

Market Analysis

The first phase of the strategic marketing process is market analysis. Market analysis involves taking the time to understand the current market, the target audience, and the competition. This includes researching the target audience’s needs and wants, understanding the competitive landscape, and exploring the various opportunities available. By taking the time to research the market, you can better identify any gaps or opportunities in the market that your business can exploit.

The components of market analysis include understanding the target audience, researching the competition, analyzing the current market, and identifying potential opportunities. Understanding the target audience involves researching their demographics, interests, and behaviors, while researching the competition involves looking at their current strategies, strengths and weaknesses. Analyzing the current market involves looking at the current trends in the industry, customer feedback, and any upcoming changes that may affect the industry. Finally, by identifying potential opportunities, you can better position your business to take advantage of any potential opportunities that may arise.

The benefits of conducting a market analysis are numerous. First, it provides an opportunity for you to gain a better understanding of the current market and target audience. Second, it helps you identify potential opportunities and threats to your business. Third, it allows you to develop strategies and tactics based on the findings of the analysis. Finally, it gives you the opportunity to adjust your strategies and tactics as the market and target audience evolve.

Examples of market analysis include conducting surveys and focus groups, analyzing competitor’s strategies, researching industry trends, and researching customer feedback. By taking the time to conduct a thorough market analysis, you can better position your business to take advantage of any potential opportunities that may arise. Ultimately, the goal of market analysis is to help you better understand the current market and target audience so that you can develop strategies and tactics that will help your business succeed.

Market Selection 

Market selection is the process of identifying and researching a target market that you’d like to focus your marketing efforts on. This is a crucial step in the overall marketing process, as it allows you to better understand who your potential customers are, and where they are located. This understanding is the foundation of any successful marketing strategy, as it will enable you to target the right people at the right time, and create a tailored marketing approach that resonates with them.

When selecting a target market, there are a few key factors to consider. Firstly, you’ll need to look at the size of the market and its potential for growth. It’s important to remember that even if a market is large, it may not be the best option for you depending on the goals of your business. Additionally, you’ll need to consider the industry, audience demographics, and location of the target market.

By selecting a target market, you can benefit from a number of advantages. Firstly, you’ll be able to create a more effective marketing strategy, as you’ll be able to tailor your messaging and advertising to suit the specific needs of your target audience. Additionally, targeting a specific market will help to reduce your marketing costs, as you’ll be able to focus your efforts on a smaller group of people, rather than spending money on reaching an entire population.

As an example, let’s say that you’re a business that sells activewear. You may choose to focus your marketing efforts on fitness enthusiasts who live in urban areas, as they’re more likely to have an interest in your products. Identifying and targeting this specific market would enable you to create a tailored marketing campaign that resonates with them, and generate the best results for your business.

Designing a Marketing Plan 

The design of the marketing plan is the third and final phase in the strategic marketing process. This phase involves designing a plan that outlines the specific strategies, tactics, and activities that will be used to reach the desired goals of the marketing campaign. It is important to ensure that the activities and objectives outlined in the marketing plan are fully integrated and synchronized with the overall objectives of the company.

When it comes to defining a marketing plan, there are several important elements to consider. The most important components of a marketing plan include the following:

  • Goals and objectives

The first step in developing a marketing plan is to establish goals and objectives for the campaign. These should be specific, measurable, attainable, relevant, and time-bound. They should also be in line with the company’s overall strategy and objectives.

  • Target market

The second step is to identify the target market for the campaign. This should include a detailed description of the target market, including demographic information, customer needs and preferences, and buying behavior.

  • Strategies and tactics

The third step is to develop the strategies and tactics that will be used to achieve the desired goals. This should include a detailed overview of the activities that will be used to reach the customer, such as advertising, public relations, and direct marketing.

  • Budgeting

The fourth step is to develop a budget for the campaign. This will include an estimate of the resources that will be required to execute the campaign, such as staffing, materials, and time.

  • Tracking and evaluation

The fifth step is to develop a system of tracking and evaluating the effectiveness of the campaign. This should include the development of metrics to measure the success of the campaign, such as customer feedback, sales, and website traffic.

The design of a marketing plan is an essential part of the strategic marketing process. It provides a roadmap for the company to achieve its goals, as well as a method for tracking and measuring the success of the campaign. By following these steps, companies can ensure that their campaigns are successful and that their objectives are met.

The benefits of designing a marketing plan are numerous. It provides a clear direction for the company to reach its goals, allows the company to track its progress, and provides a framework for assessing the success of the campaign. Additionally, it allows the company to allocate resources more effectively, ensuring that the campaign is successful and cost-effective.

An example of designing a marketing plan would be for a company launching a new product. The company would need to establish goals and objectives for the campaign, identify its target market, develop strategies and tactics to reach the customer, develop a budget, and develop a system of tracking and evaluating the success of the campaign. With these steps in place, the company can ensure that its campaign is successful and that its objectives are met.


The strategic marketing process is an essential tool for businesses to maximize their success. By breaking the process down into three distinct phases – planning, implementation, and assessment – businesses can create a clear path to achieving their marketing goals. The benefits of this process are clear, including improved targeting, greater efficiency, and better results. With the right tips and strategies, businesses can use the strategic marketing process to increase their profits and reach their long-term goals. Read more for these type of blogs.