Before you go on to read this how to start a luxury picnic business you may be wondering what exactly makes it qualify as luxury. The answer can be found in the fact that your business will serve high net worth individuals who have their own unique requirements and tastes when it comes to their picnics and other leisurely pursuits. Thus, your job as the business owner will be to make sure that those requirements are met and that the customer’s experience of buying or using your products or services is both memorable and satisfactory at the same time.
Choose your niche
Luxury picnics have been around for centuries. It started with European aristocrats and businessmen in the 18th century. Today, this tradition has evolved and is now celebrated as more than just an extravagant meal. Luxury picnics are not only about luxurious food, but also about being together with family or friends in an intimate setting. The goal of this type of event is not just to eat as much as possible, but rather to savor each bite and enjoy the company of those around you. With a small investment on your part, you can put together an unforgettable experience for your loved ones that will be remembered for years to come. To begin planning your luxury picnic, first determine what you want from it: Do you want a formal setting complete with tables and chairs? Or do you prefer something more relaxed such as seated next to the water’s edge? Whatever it is that interests you, there’s no need to go at it alone.
Set your price point
Setting your price point is the most important step in starting a business. You should consider how much profit you want, what you’re trying to compete with, how much time and effort it will take and what your costs are going to be.
Costs include things like food, plates and utensils, tables and chairs or renting space in an outdoor area. Keep in mind that not all of these will be necessary for every type of business.
You also need to establish how much your labor is worth per hour or per event. Will you work alone or bring on other employees? What about taxes? These are all questions that you’ll need to answer before determining your pricing point.
Create a menu that will wow your clients
A picnic is an intimate, relaxing affair. With just the two of you, it’s the perfect way to spend your day. You can have a fancy meal or light fare, anything from sushi and champagne to sandwiches and lemonade. If you’re planning on serving food that requires utensils, be sure to include plasticware or paper napkins. And don’t forget some wine! Pack up your goodies in reusable containers like glass jars and cloth bundles so that you can enjoy them at home after your picnic adventure is over. Be sure to make time for a romantic stroll along the shore or through the park before you head back home.
Find the perfect location
When deciding on the perfect location for your first event, you will want to think about things like, is there easy parking? Is there good food nearby? Are there any other events happening at the same time and place? Will people know where it is? Is it in an appropriate area for children to be playing? These are just some of the things you will want to consider when picking out your first location. Once you have picked a great spot, then you can start setting up! Make sure to have all of your supplies ready before arriving as well. You’ll need: blankets/sheets, plates/cups/silverware/napkins, flatware (such as forks), plates (paper or plastic), utensils (spoons or forks), and napkins
Research the Market
If you are looking to start your own business, you may want to consider the market for picnic baskets. Picnics have been around for centuries and continue to be popular today. It is a relaxing way of eating outdoors, with friends and family. With the rise in popularity of outdoor picnics, there has been an increase in demand for picnic baskets from people who want to host their own picnics. You can use this information as inspiration when starting your own luxury picnic business. For example, many people choose baskets over other options because they are easy and convenient to carry. They also offer the convenience of being able to bring the food along with them on their outing! The market for picnic baskets is a good one to get into if you enjoy having outdoor gatherings. However, before starting your own company, it would be wise to do some research on the competition in your area first. Doing so will help you figure out if it’s worth the investment or not. There are plenty of ways to get started, including hosting your own events where someone else supplies the food and beverage while you supply everything else needed for that event such as tablecloths, cutlery, napkins etc., or supplying only high quality products such as ceramic plates instead of plastic ones at grocery stores like Whole Foods Market. When considering what type of picnic basket company you should create, think about what sets it apart from others on the market- what makes yours unique?
Set Your Packages and Services
Setting your packages and prices is an important part of starting up any company. In the case of a picnic business, it’s crucial. Here are three packages that you might consider offering:
The Basic Picnic Package: This package includes everything you need for your guests to enjoy their meal, but not much more. It includes plates, utensils, napkins, and cups. The Basic Picnic Package is perfect for those who want to enjoy their own food and don’t need much else besides the basics.
The Deluxe Picnic Package: This option includes everything in the Basic package plus some extras for extra comfort such as blankets and pillows. There’s even room for a small pet! If you’re looking to really pamper your guests this is the way to go.
The Ultimate Picnic Package: This is our most luxurious package, with all the bells and whistles available. Included in this package are just about anything you can imagine: tables, chairs, tents, grills…even manicured gardens if you’d like! You will have all of these items delivered right to your chosen location where they will be set up before your guests arrive so all that remains for them is enjoying themselves. For many people this will be worth every penny!
Price Your Services
As with any business, you want to offer your services at a price people can afford. One way to do this is by charging based on the length of the outing and how many people are in the group. For example, a half day outing (six hours) for two people would cost $120 while an all day outing (12 hours) for six people would cost $240. You can also create packages that vary in pricing depending on what is included in the package. This could include additional food items or activities that may be available only as part of an add-on package. The best time of year to launch a luxury picnic business is during summer when days are longer and people have more time off work. The best place to set up shop will depend on where most of your potential customers live, which means that you might need to advertise outside the area you plan on operating out of. With social media and websites like Yelp!, it has never been easier to reach new potential customers!
Advertise your business
This is the perfect time of year for picnics! There are so many people that want to get outside and enjoy the beautiful weather. If you’re looking for a new business idea, why not consider starting your own luxury picnic service? You can plan and set up custom picnics with all sorts of delicious foods and thoughtful touches. Perfect for busy families or couples who just want some time alone together. But don’t worry, we’ll come and pick everything up when it’s time to go home! To get started, do an inventory of what you have in your kitchen and identify potential meal ideas. Write out menu options so customers can choose what they want ahead of time (either through email or on their website).
-A couple packages of pre-made sandwiches
-Crisp green salad -Some fresh fruit
Provide an unforgettable experience
A great way to have an unforgettable experience is by going on a picnic. Pack your favorite foods and drinks, and head out for the day. This could be done at home with friends or by yourself. Luxury picnics are also very popular and can range from packing gourmet food or ordering in high-quality takeout. These picnics can be as simple as sitting out on the lawn or as extravagant as renting out an entire farmhouse for the day and letting your guests explore nature while being waited upon hand and foot. The possibilities for this type of event are endless and all depend on what you would like it to be. For instance, if you wanted to be secluded and private then you could rent out a remote cabin up in the mountains where there’s not another person around. If you want it to be more relaxed then maybe invite some close family members over who live nearby or if they live too far away then maybe set up a tent in your backyard so that they don’t have to travel far. You could even incorporate something other than food into the event such as planting flowers together or painting pictures together!
Use a Client Management Software: Honeybook (50% OFF)
Honeybook is the perfect way to streamline your client management process. With it, you can create online invitations, manage guest lists and RSVPs, send beautiful thank you cards, and more! Honeybook also makes it easy for you to stay connected with clients on social media by providing access to your feed, photos and posts. It’s never been easier or more fun than with Honeybook! Create an event in just minutes and customize the details of your celebration, whether that be a wedding, birthday party, graduation ceremony, anniversary party or anything else. You’ll love how simple it is to add photos of guests as they arrive and write personalized messages using our real-time commenting feature! There are many features available including creating virtual gift registries so that attendees don’t have to worry about forgetting any last minute items. Make this upcoming holiday season one that everyone will remember by investing in a software like honeybook to help organize everything effortlessly.
Bottom line
- In order to be successful with your new picnic venture, consider the following:
- Decide on whether you want to do this full-time or part-time.
- Determine how much it will cost for all of your supplies and equipment.
- Find out if there are any restrictions or permits that need to be obtained from the city, county or state. If so, get those in place before starting up.
- Locate potential clients (such as golf courses, parks and zoos).
Establish pricing based on what other companies offer their services for. Compare prices online by using sites such as Yelp! or Angie’s List. And always take into account what your time is worth at the same time. You may decide to raise prices once you find success in your market or you may find lower prices work best for now but may need to change them down the line when demand increases. Research competitors to see what they charge. Remember that high quality items come at a higher price point; people know they can trust good quality food and service.
