The Digital Marketing Certificate program provides free, online courses to help you develop the skills and knowledge needed to succeed in digital marketing, advertising, and analytics careers. To earn your certificate, you’ll complete four required courses and one elective course from the Google Digital Garage. Earn your certificate at your own pace – all courses are self-paced, and you can choose when to start and finish each course. Some of our most popular classes include Search Engine Optimization Fundamentals, Search Advertising Fundamentals, and Web Analytics Fundamentals.
Digital marketing refers to the use of digital platforms and tools to promote your products or services. Digital marketing tools include search engine optimization, social media marketing, website optimization, and pay-per-click advertising, among many others. These tools help companies connect with customers in targeted ways and make it easier to get more out of every dollar spent on advertising. A digital marketing certificate program can help you learn how to use these tools effectively to grow your business in today’s world of technology.
Qualify for the course
Students can’t enroll in the Digital Marketing course unless they meet one of three criteria:
-They’re an AdWords client or partner.
-They have a minimum of two years’ experience in an internet, social media, mobile marketing, or related job.
– They’re a Google Partners Certified individual with at least 2 years’ experience. – They’ve taken and passed their Google Analytics Individual Qualification (GAIQ) exam.
Students who qualify for the course will receive access to live classes and on-demand video lectures led by experts in digital marketing. The lectures are accessed through G Suite, which also includes collaboration tools like Drive, Docs, and Sheets so students can work together online while they learn. Students must complete all assignments within 6 months; otherwise, their certification will expire.
Go through the program
Now that you know how the Google Digital Marketing Program works, it’s time to sign up. Head over to Google’s website and sign up for one of two seven-week courses – either paid or unpaid. Some people might want to take the unpaid course just so they can learn everything without paying anything, but then they won’t be able to sit for the exam. One thing that is nice about paying for the course is that your exam will be automatically scheduled when you pass all of your modules and exams. You’ll have six months after passing all modules and exams before you need to retake the entire course. Once you’ve completed all of the modules and passed all of the exams, you’ll be issued a Certificate in Digital Marketing with a specialization in (your choice).
Complete Certificate Coursework
Take the required coursework for your discipline at Digital Marketing Institute, and you’ll be able to earn a Certificate. For example, our Digital Marketing Certificate offers courses on how social media has changed digital marketing. You can take that course and others as you build up your repertoire of skills in this booming field. And when you’re ready to apply for jobs or do freelance work, it will be clear that you have what it takes to excel in today’s ever-changing industry. Certificates are good for three years after graduation; but since we offer so many different disciplines, you’ll find yourself with an assortment of credentials to choose from.
Pass Digital Marketing Specialist Exam
To become a Google Digital Marketing Specialist, you must pass the Digital Marketing Specialist Exam. This exam is completely paperless and takes place on your own time. The exam consists of four domains: Search Advertising, Display Advertising, Mobile Advertising, and Video Advertising. You need a score of 80% or higher in each domain to pass the exam. Once you’ve passed, you’ll be able to use the Digital Marketing Specialist certification badge and title as well as access advanced content on Google’s digital marketing topics. You’ll also be eligible for scholarships and discounts through Google partners such as University of California San Diego Extension. An additional qualification that helps people enter this profession is an MBA degree. The digital world is one where businesses have a great deal of flexibility to create their branding online and connect with customers who are actively looking for their services online. A business that does not know how to go about these risks losing out on many potential clients because they simply don’t know how to make themselves visible online. In order to gain the skills necessary for this kind of work, an MBA degree is important because it teaches students about both traditional advertising techniques and emerging technologies like internet marketing and social media promotion which are essential skills in any company today.
Get an Employer Certificate
Google offers online courses in a variety of different topics. These courses are for beginners, and it’s possible to complete a course over the span of just one week. They range in topics, with more free courses and discounts available as you progress through them. And there are certifications available on completion – they can be added onto your resumé or cv.
These certificates are specifically aimed at giving you the skills necessary for various aspects of digital marketing, such as Search Marketing Professional Certification that trains users on search engine optimization (SEO) and advertising campaigns such as AdWords, or Pay-Per-Click Advertising Specialist Certification that prepares learners how to effectively manage campaigns across multiple platforms and devices.
Conclusion
This certification is by far the most comprehensive of Google’s certifications. Achieving it takes time and dedication, but the payoff is big. The process is rigorous, but in return you receive a professional designation and a valuable credential. More importantly, it instills confidence that you are investing in your future success. This certification shows potential employers that you know your stuff when it comes to today’s fast-changing technology landscape, making it easier for them to invest in your skills knowing they’ll pay off down the line. It also positions you as an expert on the leading-edge of developments and shifts happening within the digital arena – thus earning respect and increasing your odds for success over the course of your career. So what are you waiting for? Start working on getting this certification!
